A digital market that’s been serving to customers struggle grocery retailer meals inflation has moved into the pet meals realm with Ren’s Pets shops.
Ren’s Pets in Ancaster and Hannon are amongst 11 areas within the preliminary program rollout with Flashfood, a platform that goals to cut back meals waste by connecting customers with discounted meals nearing its finest earlier than date.
The partnership, launched Feb. 15, is slated to broaden to the remaining 45 Ren’s Pets areas in Ontario and Atlantic Canada by the top of March.
Kate Leadbeater, Flashfood chief advertising and marketing officer, mentioned the initiative with Ren’s Pets is the corporate’s first partnership with a pet meals retailer.
Flashfood provides consumers financial savings of as much as 50 per cent off meals gadgets nearing their best-by date.
Launched in 2018, Leadbeater mentioned Flashfood has helped 1.6 million customers in Canada save greater than $150 million on their grocery invoice whereas serving to to cut back meals waste.
Shoppers can now browse and purchase pet meals by the Flashfood app on their cell phone and choose up their order from a taking part Ren’s Pets retailer.
“Flashfood is a little bit of a treasure hunt. So you’ll be able to examine the app every day to see what new offers you could find,” mentioned Leadbeater.
Leadbeater mentioned the product shelf life can differ from a number of weeks to some days, relying on the product. There’s no requirement to purchase in bulk.
“Pet mother and father are going to have the ability to save as much as 50 per cent off on high quality pet meals gadgets like kibble, moist meals, uncooked meals and treats. So we’re excited each for our present consumers and new consumers,” mentioned Leadbeater.
Clients can browse any variety of Ren’s Pets areas to see what’s out there, pay for the gadgets and choose them up on the retailer.
“Throughout the previous couple of years, pet possession in Canada has elevated tremendously, and regardless of looming financial issues and monetary pressures, we all know Canadians maintain an unwavering want to offer one of the best for his or her pets,” mentioned Scott Arsenault, CEO of Ren’s Pets, in a information launch. “This partnership with Flashfood will assist us higher serve our consumers by providing our top-quality pet meals merchandise at decreased costs to assist their wallets, sustainability pursuits, and, after all, their pets’ dietary wants.”
Flashfood launched Feb. 15 at these 11 Ontario Ren’s Pets areas:
•20 Brock Rd. N., Guelph
•1525 Victoria St. N., Kitchener
•400 The Boardwalk, Waterloo
•34 Pinebush Rd., Cambridge
•1979 Hyde Park, London
•821 Golf Hyperlinks Rd., Ancaster
•218 Henry St., Brantford
•3405 Wonderland Rd. S., London
•2120 Rymal Rd. E., Hannon
•4315 Walker Rd., Windsor
•1330 Exmouth St., Sarnia